SOCIAL MEDIA MARKETING
Social Media Premium Package
3/6/9 month campaigns
Our WebSmart Social Media Advanced Business Package will drive awareness, calls, emails and attention to your business and your website with a main focus on lead generation and acquiring new customers. It focuses on sophisticated targeting, high-quality creatives and aggressive social media service to propel results and provide ROI (Return On Investment) to your business. It is an all-in-one social media package that covers all major social media channels. The service includes unique content creation, brand monitoring, Facebook ads management, and other social media activities.
✔All-in-one social media package covering all social media activities for the business with specific activities and dedicated social media hours for custom requirements of the business.
✔Professional content management with blended unique and sourced content provided in a one-month calendar for review and approval at the start of each month.
✔Total social media strategy covering all aspects of online branding and social media - branding guidelines, persona, response protocol/escalation process, comments management, engagement strategy, content strategy, and verticals.
✔Customizable goals for Social Media - content, engagement, and posting tailored specifically for the goal selected.
Traffic - generate visitors to your website
Awareness - generate awareness for your brand or for specific parts of the brand
Conversion - push specific products and lead users to a landing page where they can convert
Engagement - engage fans to interact with the page and develop brand loyalty/ambassadorship
Customer Service - focus on providing customer service or taking in feedback from customers
MONTH 1: CAMPAIGN SETUP AND STRATEGY
Social Media Audit
Facebook Pixel Setup
Social Media Playbook
- Buyer Persona
- Content Strategy and Content Vertical Themes
- Response Protocol/Escalation Process
- Message Flowchart for Comments Management
- Tailored Audience for the Page
Account Creation and Optimization
Profile Picture and Cover Photo Creation
MONTHLY (AFTER 1st MONTH): POSTS & ADS MANAGEMENT
Monthly Content Planning
Content Creation and Posting:
- 14 high-quality graphic posts every month
- 8 high-quality curated articles every month
Monthly Social Media Paid Ad Campaign Management
- Ads Creation (4 per month, graphics with text)
- Campaign Budget Recommendation
Ad Hoc Social Media Hours
- 3 hours dedicated to ad hoc tasks on custom content, contests, analytics, reports, or strategy
Monthly Social Media Report for Facebook
- Social Media Snapshot (Overview)
- Network Growth/Reach
- Engagement Report
- Content Report/Content Consumption
- Performance Analysis and Recommendations
An Organized, Professional Social Media Presence Will Drive More Traffic To Your Website & Improve Your Website's Local Google Ranking.
First, let’s take a look at some of the key benefits that professional social media setup can provide:
- A consistent, attractive, up-to-date presence When anyone lands on your page, you want it to look current, and you want your posts to show you off as the brilliant expert that you are.
For this outcome, you may only need timely, relevant updates posted on your social media page(s) at least a few times each week. A social media setup that focuses exclusively on content development and consistent posting (including posts that highlight your expertise, deliver current industry news & trends, and share value with your target audience) may be ideal for you.
- Increased awareness of your brand
You want your target audience to know your (or your company’s) name and think of you when they need your products or services. You want to be regarded as the expert and thought leader in your industry.
In addition to content development and posting on multiple platforms, you want daily “social outreach,” where an account manager is proactively engaging with followers and your target audience. Consistent, relevant posts will keep your name in front of your current followers, but to reach new prospects and increase brand awareness, make sure your social media package includes a strong engagement component.
- Stronger Relationships with Your Current Community
Your relationship with your network means the world to you, and you want to keep those connections strong.
Cultivating meaningful relationships requires regular and proactive communication. To achieve these outcomes, your social media package should include outreach, engagement, and rapport-building.
- Community Growth
Your current followers are not enough. You want a larger audience to connect with, but they need to be the right people.
To grow your followers, fans, and connections, you must perform persistent attention-getting tasks. Opt for a social media program that features intelligent community-building activities.
- Website Traffic
A thriving social media presence is great, but you have much more control over content and sales on you website. You want to drive traffic from your social platforms to your website.
Make sure the posts being published on your social media pages are strategic. Driving traffic to your website requires a deliberate approach, including useful, relevant, compelling content and thoughtful timing. If you aren’t posting regular blog articles to your site, you may want to consider including the outsourcing of this component in your social media package, as well.
Nothing matters to you except turning followers into leads or sales. (If this is your only objective, you’ll need more than just social media to fill out your marketing pie.)