Face The Facts - You NEED A Website!

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Nearly 60% Of Small Businesses Are What Google Calls "Invisible" - Operating Without A Website.

That Makes Absolutely No Sense Says Scott Levitan, Google's Director Of Small Business, When Google Data Shows Small Businesses With Websites Grow 40% Faster Than Those Without A Site.


88% Of Consumers Who Search For A Type Of Local Business On A Mobile Device Call Or Go To That Business Within 24 Hours.


 

How Do You Get Your Business To Take Off? Your Own Website, Plain & Simple!

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Having a website with your own content is critical when creating an online identity for any Business. Most times, if people hear about you from a friend and want to learn more, they are going to google you to try and find you. You want them to find you. You don’t want them to find someone else talking about you.

Your website should constantly be updated. You want to give people a reason to come back and to continue doing business with you. This is a great place to share success stories, customer testimonials and reviews, news, the employee of the month, and more.

With a website developed and designed  by WebSmart, you will save 30%-40% in upfront design, setup & site launch costs while getting the benefit of all the features that will make your website a razor-sharp marketing tool that will help you grow your brand and bring in more customers and more money.

The Bottom Line: 
Today, having your own website is critical to the success of your business. It's also extremely easy & affordable with a WebSmart website. Let us partner up with your business and help you grow to your fullest potential!

 
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10 Reasons You Need WebSmart To Build Your Business A Website

An article in Inc magazine quoted a study that found that more than half of all small businesses do not have a website – WOW, that's a scary statistic.

Most customers turn to the web when looking for a local business. Without a website, your company will lose credibility and lose sales.

You may wonder why your small business needs a website, particularly if your business deals with only local customers. After all, it does cost money to build one, and you want to make sure you use your limited marketing dollars the best way possible.

There are more than two billion people around the world who use the internet and approximately 70% of them get on the web every single day. That number continues to grow. With that many people online, it only makes sense that having an online presence is an excellent way to reach out to some of those consumers. Your small business needs a website for a number of reasons.














 
1. Visibility

Most customers start a business search online, so if you don’t have a website you may not seem as credible or you may miss out on people who no longer use the yellow pages to find a business. When you compare the cost of a basic website to the cost of advertising in phone books or on local media outlets, a website is a cost-effective form of advertising. But even more than being cost effective, you have the potential to reach new customers you may not have thought of advertising to.

2. Testimonials & Yelp/Facebook Reviews

About 90% of consumers indicate they check online reviews before deciding to buy. Having a website allows you to add testimonials and link up to positive reviews of your business. This can influence whether a customer ultimately decides to do business with you or with a competitor. Having a website also allows you to slightly control what information comes up first in search engines, as long as you practice strong SEO tactics.

3. Gathering Analytics

The beauty of the internet is that you can gather a lot of info about the habits of your customers. By using Google Analytics, website owners can find out everything from the age range of a typical site visitor to where the person lives. This type of information is powerful and will allow you to refine your online presence so you reach out to your exact target audience. You will even tell what time of day people are visiting your site and target your marketing to that time frame.

4. Keeping Up with Competitors

Does your competitor have a website? They may seem more credible than you if they do. If they do not yet have a website, then get a leg up by being the first to put one in place. Remember that people use the internet to search for business information in the same way they used to use printed phone books. They will turn to the internet first the majority of the time, and you’ll be ready and open for business online.

5. Data Collection & Lead Generation

The internet allows you to collect data from site visitors and generate leads. If you’ve ever had a presence at a local home show or similar trade show event, you know it can be both costly and not overly effective. However, you can have a presence online for a fraction of the cost, offer a free guide or download in exchange for adding prospects to a mailing list, and have an ongoing way to stay in touch with the consumer.
If you have a blog, you can tell which topics your site visitors are most interested in. This will allow you to write more content on that topic and draw in even more organic web traffic.


6. Acquire Customers Cheaper

It is cheaper to acquire new customers online than by more traditional methods of advertising. The cost to gain a new customer online is about one-tenth the cost of marketing via other methods. As mentioned before, you can continue to refine your website and your marketing methods by tracking customer habits, which will make this form of marketing even more effective over time.

7. Webrooming

Even though about 90% of purchases still happen in a brick and mortar store, many people have started a process called “webrooming” (the opposite of “showrooming”). This simply means consumers turn to the internet before making a purchase in a store. They want to do some basic research, and then they will go to the store armed with this knowledge. Even if you have a brick and mortar store, you need a website presence for this reason alone.

8. Customer Service

Unlike a brick and mortar store, where you have employees present a short amount of time each day, an online store remains open 24/7. Staff it with customer service teams and you gain the ability to reach customers around the globe anytime they want to shop and buy. Even if your business is local, this can come in handy to set up appointments or presale items before customers visit your physical store.

9. Social Media Integration

Social media is a great place to connect with local leads. Around 70% of households in the U.S. use the internet to shop for local products and services, and one great way to reach them is by having an online presence that integrates into social media.
For example, you can create an ad on Facebook and target it to be delivered to a very specific audience, even in a local area. The ad could then link to your website. When you realize just how many people are on social media, you see how important it is to have an online presence to connect with consumers.


10. Securing Your Brand Identity

At a minimum, you should reserve your domain name (URL) through a registrar and consider at least a basic landing page with your company’s contact information. Without this, you risk someone taking out your company name and creating a website around it. It may or may not be something you want your brand name associated with. Be the first one to grab the name and build the site so you control what is put out there with your brand name.
There are many reasons to create a website for your business. Consumers expect businesses to have a website these days, so you’ll be meeting expectations. In the process, you will gather some analytical data that will help you grow your business and take it to the next level.

 

Why Your Business Website Needs a Mobile-Friendly Design NOW

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When visitors open your website on their phones, they’re interested in utilizing your services in real-time.

They’ve searched for you, decided your business is credible, and now they want to find out about your offerings.

They try to move around your home page, click on one of your service pages, and locate your contact information.

However, your site’s current design makes those actions more difficult than they need to be.


What Happens When Your Business Doesn’t Have a Responsive Website for Mobile Users:

Your website doesn’t open an easy-to-use, scrollable mobile version of your home page. Rather, your visitors have to zoom in to click on the service they want.

That service page opens in a giant, nearly unreadable format.

Hoping to just call you directly, they click on your business’ phone number.

Nothing happens.

Your website isn’t set up to allow click-to-dial.


They aren’t going to shuttle between two windows in order to type in your phone number.

They’re going to close your site, and you’re going to lose a customer.


This scenario happens thousands of times daily to companies who never adopted a mobile-friendly website design.


Here’s why they should:

Your Customers Want and Expect it

It’s no secret; your customers are no longer solely obtaining their information from desktops or laptops. With 90 percent of people switching between devices to accomplish tasks, your website needs to be multi-functional. Mobile websites offer your customers easier navigation and enhanced visibility. Today’s consumers expect this level of functionality. However, adopting a responsive website isn’t as simple as some may think. Mobile phones have smaller display screens than a desktop computer, making traditional websites appear distorted and sometimes illegible. Traditional websites, not optimized for mobile devices, often feature long loading times and unfriendly interfaces. Consumers tend to abandon these websites due to frustration and impatience. Embracing mobile-friendly strategies will help you retain valuable customers.

Google Search Algorithms Favor Responsive Web Design

Google changed its search engine algorithm in spring 2015 to favor mobile-friendly websites. The update, colloquially referred to as “Mobilegeddon,” has pushed unresponsive websites down in Google searches done from mobile devices. If your site’s web design isn’t mobile-friendly, your site may be ranked so low that prospects will no longer find it.

Mobile Traffic and Shopping Time Exceeds Computer Use

Consumer buying trends shifted dramatically in 2013 with mobile purchases exceeding desktop purchases for the first time. According to comScore, About 55% of buying time occurred on mobile devices, 44% of that on smartphones and 11% of that on tablets. Since that time, mobile shopping has continued to skyrocket while desktop-bound shopping customers have increased very modestly.

It’s Necessary for Millennial Market Penetration

According to Nielsen, “Overall smartphone penetration continues to rise rapidly, growing about eight percentage points year-over-year from 80% in third-quarter 2015 to 88% in third-quarter 2016.” The percentage of millennials who own smartphones and mobile devices is consistently in the high 90s. As a result, they’re tech-savvy–and relatively impatient. Once they open a page and see it isn’t responsive, they’ll close it. This single move could ruin your chances of ever getting their business. Why does it matter if you sell your wares to millennials? They’re the largest generation since Baby Boomers, meaning you won’t survive long-term without their business. And why should you implement a mobile-friendly site to reach millennials? They purchase a huge percentage of products and services on their smartphones and tablets.

Mobile-Friendly Sites Facilitate Social Media Referrals

According to Forbes, social media drives almost a third of all referral traffic (traffic that comes into a website from another website or app). Almost 80% of all social media engagement occurs on mobile devices. In other words, a sea of prospective customers are using social media apps on their smartphones and tablets.
If your business doesn’t have a social media presence and a strong, mobile-friendly website, then those prospective customers are going to explore other options. If you do, your current customer base has a simple and easy way to refer you and gush about your services.


A Great Mobile Site Makes Your Business More Relevant

You want your business to be attuned to consumer trends. Even if you’ve produced interesting content and posted great photos, prospective customers want to see that your website appears up-to-date. If your website appears to be outdated, they may assume your products, services, tools, and processes are similarly outdated.